Driving US education and awareness on the importance of the flu vaccination.see all work
Seqirus is committed to helping prevent influenza (flu) among populations globally. Despite being at high risk for the flu, college students have particularly low vaccination rates.
Research shows that college students are motivated to make health decisions based on recommendations from their mothers and peers.
Engaged with community health partners and health-focused student organizations and let "Mom" drive conversations about flu prevention and promote vaccination among college-aged students.
Implemented a multi-phased #KnockOutFlu campaign including "Mom Knows Best" public service announcement that drove conversations online through traditional and social media, targeted advertisments and on-campus vaccination events.
- More than 532K people viewed the “Mom Knows Best” PSA or clicked-through to learn more about flu prevention
- More than 9M college-aged students received flu vaccination messages through online and in-person events
- Flu vaccination rates rose 60% among participating schools
- Program received the 2016 Immunization Excellence Award for best Corporate Campaign from the National Adult and Influenza Immunization Summit